Discord
A global launch campaign for Discord’s biggest mobile redesign
Discord wanted to celebrate their most significant mobile redesign with a campaign as bold as the product.
For years Discord’s mobile app was a shrunken version of the desktop experience. In 2023 the product team rebuilt it from scratch for the phone in your pocket, with new navigation, voice messages, a Midnight theme and an app that opens up to 55% faster. Midnight Sea partnered with the Discord product team to bring that launch to life. We explored four distinct creative directions, then refined one into a bold, celebratory system built around energy, color and the people you hang out with. The campaign rolled out globally in 36 languages, meeting Discord’s community at the moment they decided to download or update.
Global rollout
One campaign in 36 languages, from Japanese and Russian to Finnish and Indonesian, each adapted so the type still hit as hard as the English and felt uniquely aligned with the Discord brand
Feature stories
Rather than one generic launch message, each piece tells the story of one thing the new app does better. Together they show that Discord on your phone is now its own place to hang out, not a smaller version of desktop.
See who’s around
See which friends are online and jump into voice with one tap.
Chill together
Drop into the lounge anytime, no planning required.
Have more fun
Share your screen, stream and listen to music together.
Cozy & organized
Give every group a home with channels for everything you share.
See all the action
Catch every stream in a call without your phone blowing up.
Chat anywhere
Pick up the conversation on mobile or desktop.
