Ghost
OS

An interface that’s designed for the way you drive

Ghost OS

What we did

  • Product Innovation
  • UX/UI
  • Design System
  • 3D Simulations

A visually stunning interface for the world’s first autonomous driving platform.

Collaborating closely with the Ghost product team, our designers and artists conceptualized and executed a newly designed in-car interface that was both highly functional and delightful to use. As the product was in its infancy, this interface served as the first version and laid the foundation for future developments.

The Ghost OS interface on a car’s center touchscreen

Human Machine Interface

Leveraging our visualizations, we crafted a user interface that not only demonstrated self-driving functionality in real-time but also offered personalized experiences. The interface got to know users over time, greeting them personally and displaying the time of day, all while providing clear instructions and feedback on the vehicle’s actions.

Wireframe of the screen: an information layer beside a visual layer
Ready state: Switch lanes to activate
Active state: Available for 8 miles
Wireframe of the screen: an information layer beside a visual layer
Ready state: Switch lanes to activate
Active state: Available for 8 miles

Dark Mode

Based on the time of day, the UI will automatically change including realistic, environmental lighting that allows the screen to feel integrated in the real world.

In 5 miles: Manual Driving Required
In 200 ft: Take Control, as self-driving ends
In 5 miles: Manual Driving Required
In 200 ft: Take Control, as self-driving ends
The car with its driver’s door open, in a soft blue landscape

Midnight Sea Team

Executive Creative Director
Chad Tafolla
Design Director + 3D
Camiel Flohr

The new face of AI observability

Observe
Inc